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News & Info: Industry News

02/24/21 - Celerant Integrates with ShopperTrak

Integrating Stratus Enterprise, Celerant’s advanced point of sale system, with ShopperTrak provides customer analytics that combine point of sale and foot traffic data– helping dealers better understand shopping patterns and identify trends; react with more effective promotions, email campaigns and store displays; and increase sales. Read More →

02/23/21 - Primary Arms Wins “Top Retailer” Awards

Primary Arms Online has earned industry recognition from Aero Precision and Fortis Manufacturing Group as a top firearms retailer through 2020. Aero Precision awarded Primary Arms their coveted ‘Customer of the Year’ award, while Fortis MFG recognized Primary Arms with their Platinum Dealer award, recognizing excellence in sales and service for Fortis products. Read More →

02/22/21 - Riton Optics Adds X5 TACTIX Scope to Blackout Defense AR Prize at Shooting Sports Showcase

Hosted by the Professional Outdoor Media Association, the Southeastern Outdoor Press Association, and the National Association of Sporting Goods Wholesalers, the Shooting Sports Showcase is an industry-exclusive event designed to give firearm industry representatives a day to showcase new products to members of the media, dealers, and wholesalers. Read More →

02/19/21 - Junior Shelby Carr Sweeps Sporter in CMP’s 2020 Aces Postal

Shelby Carr, 17, of Alliance, Nebraska, earned overall wins in all four quarters of the Civilian Marksmanship Program’s 2020 Aces Postal event – competing in sporter air rifle. A senior at Alliance High School and a member of the Guns R Us 4-H Club, Carr began competing in the Aces Postal since Quarter 1 of the 2018 season and hasn’t missed a session since. Read More →

02/18/21 - Ruger Reports 2020 Diluted Earnings, Declares Dividend

Sturm, Ruger & Company, Inc. (NYSE: RGR) announced today that for 2020 the Company reported net sales of $568.9 million and diluted earnings of $5.09 per share, compared with net sales of $410.5 million and diluted earnings of $1.82 per share in 2019. Read More →